As the Senior Social Strategist at DDB NY, I led social strategy for a portfolio of major brands, including Capital One, Lufthansa Airlines, Kroger, and Unilever. In this role, I oversaw the development and execution of innovative social media campaigns, ensuring strict alignment with client objectives and brand guidelines. I cultivated strong client relationships, serving as a trusted advisor on emerging social media trends, platform best practices, and strategic opportunities. My responsibilities included managing and mentoring a dedicated team of social media strategists and specialists, fostering a collaborative and high-performing environment. I was also responsible for developing and presenting compelling social media proposals and recommendations to senior leadership and clients. A core part of my role involved continuously monitoring the dynamic social media landscape, identifying emerging trends and competitive activities to inform strategic decision-making. I collaborated extensively with cross-functional teams, including creative, account management, and analytics, to deliver truly integrated marketing solutions. I consistently drove innovation in social media strategy, actively exploring new platforms, technologies, and creative approaches to keep our clients at the forefront. Ultimately, a key aspect of my contribution was demonstrating the tangible value of social media to clients, which directly led to significant incremental business growth.