Services
Unlocking the Power
of your Brand
I identify emerging consumer behaviors, Gen Z shifts, and platform trends early and translate them into actionable strategies that fuel relevance and growth.
Services
Full-Funnel
Content Strategy
From awareness to conversion, I build content systems that span social, in-app, email, and creator-led campaigns—driving engagement, loyalty, and sales.
Creator & Influencer Ecosystem Expertise
I've built influencer programs at Amazon, launched TikTok Academy for 20K+ marketers, and developed creator playbooks that drive ROI across industries.
Product & Platform
Launch Leadership
Whether launching Amazon’s Amp or rolling out TikTok SMB tools, I lead GTM strategies that scale efficiently and speak natively to digital audiences.
Performance-Backed Storytelling
Every idea I lead is rooted in insight and backed by data. I build systems to test, learn, and iterate, like driving a +52% YoY lift in Amazon brand views.
Cross-Functional
Agility
FI work seamlessly with product, design, legal, PR, and sales—bringing clarity, speed, and cohesion to fast-moving teams.
Cultural Fluency & Brand Voice Development
I define and protect brand tone across channels, ensuring every touchpoint—from IG to email—feels culturally in tune and creatively distinctive.