As a Social Strategist at Deep Focus, I led social strategy across a diverse portfolio of pet and CPG brands, serving as the team's dedicated trend forecaster. My responsibilities included delivering weekly morning trend briefings to ensure our creative output remained ahead of algorithm changes and providing clients with real-time cultural insights. I was proficient in developing and writing cutting-edge campaigns and social media content with a strong emphasis on innovation.

A core aspect of my role involved crafting, drafting, and executing comprehensive social media editorial calendars. I was responsible for writing various forms of content, including short and long-form social media/website copy, taglines, CTAs, and compelling headlines. I collaborated closely with creative teams, including creative directors, art directors, producers, and other copywriters, to concept and develop original branded content and social/digital campaigns. Working hand-in-hand with account and strategy teams, I ensured that brand voice and creative concepts consistently aligned with client expectations. I also managed interns and junior writers, guiding their development. Within Moment Studio, I specialized in ideating and overseeing brand editorial content, building and optimizing social content strategy unique to various channels and platforms, regularly identifying opportunities for influencer engagement and real-time initiatives, and developing POVs for new content opportunities on emerging and existing channels.