As one of two dedicated social strategists at R/GA, I was responsible for leading full-funnel content strategy, community management, and real-time engagement across key social platforms, including Facebook, Instagram, Twitter, YouTube, and Snapchat for both Mercedes-Benz USA and Smart Cars. My role required a deep understanding and application of social analytics tools such as Facebook and Sprinklr to translate data into actionable insights.

I was instrumental in day-to-day client interaction, ensuring that all digital and social initiatives were aligned with the distinct brand strategies for both MBUSA, which featured premium, aspirational storytelling, and Smart Cars, which employed a cheeky, culture-first voice. A core responsibility included creating and maintaining comprehensive social content calendars for all social media communities, which involved writing tweets and status updates, as well as managing image and video assets. I collaborated cross-functionally with various teams to create original branded content. I utilized social media management tools, such as Sprinklr, to respond to user comments and posts, fostering a positive community experience and enforcing social media guidelines while monitoring user-generated content. My expertise in Trend Analysis, Social Media, Strategy, Brandwatch, and Sprout Social was integral to my contributions.