I thrive at the intersection of creative strategy and culture. I’m the person brands call when they need someone who can move fast, think big, and make work that works. Whether building new programs from scratch, helping teams find their voice, or turning insights into ideas that scale, I bring structure and storytelling to the table. I’m not just fluent in trends—I help create them. My expertise lies in understanding culture, emerging consumer behavior, and Gen Z’s digital mindset. And I love collaborating with teams hungry to push what’s possible.