My Services

Services & Areas of Expertise


I identify emerging consumer behaviors, Gen Z shifts, and platform trends early and translate them into actionable strategies that fuel relevance and growth.

  • Full-Funnel Content Strategy

    • From awareness to conversion, I build content systems that span social, in-app, email, and creator-led campaigns—driving engagement, loyalty, and sales.

  • Creator & Influencer Ecosystem Expertise

    • I've built influencer programs at Amazon, launched TikTok Academy for 20K+ marketers, and developed creator playbooks that drive ROI across industries.

  • Product & Platform Launch Leadership

    • Whether launching Amazon’s Amp or rolling out TikTok SMB tools, I lead GTM strategies that scale efficiently and speak natively to digital audiences.

  • Performance-Backed Storytelling

    • Every idea I lead is rooted in insight and backed by data. I build systems to test, learn, and iterate, like driving a +52% YoY lift in Amazon brand views.

  • Cross-Functional Agility

    • I work seamlessly with product, design, legal, PR, and sales—bringing clarity, speed, and cohesion to fast-moving teams.

  • Cultural Fluency & Brand Voice Development

    • I define and protect brand tone across channels, ensuring every touchpoint—from IG to email—feels culturally in tune and creatively distinctive.